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He produced both the 1975 film and the many stage performances of the Who's rock opera, Tommy. He also oversaw the films of the two musicals, the latter starring Madonna in 1996. In 1971, Stigwood saw the potential of Rice and Andrew Lloyd Webber's Jesus Christ Superstar, and he produced another of their successes, Evita.
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Stigwood, who was often just ahead of public tastes, saw the potential in merging psychedelia with the blues – but although Eric Clapton, Jack Bruce and Ginger Baker made several significant recordings and gave memorable performances, the group was always on a knife-edge and close to anarchy. In 1966 Stigwood had invited three musicians who had been working in London-based blues groups to form the first so-called supergroup, Cream. The Bee Gees soon found success with “New York Mining Disaster 1941” and a string of hits followed – but Stigwood had to manage the tensions between the three brothers as well as the group itself. In 1967, Stigwood signed the Bee Gees, who had had success in Australia with “Spicks and Specks” but despite paying pirate stations for plays, the record did not sell in the UK. He became the group's booking agent and he persuaded them to join a new label, Reaction, which established itself with “Substitute” and “I'm a Boy”. Stigwood leased office space to Chris Stamp and Kit Lambert, who managed The Who.